Since I follow several Gods, who are not as well-known as the Norse or Celtic pantheons, I often wonder how They get followers. Why are some Gods or pantheons are more popular than others? How do the lesser known pantheons go about getting devotees? Many Pagans follow Gods who are from the African Traditional Religions, Egyptian, Celtic, Greek or Norse pantheons. Meanwhile, various other Gods such as Inanna (Babylonian) and Astarte (Canaanite) are usually followed as individuals separate from their respective cultures.
One factor is that some of the more popular pantheons have Gods who actively recruit such as Odin and The Morrigan. Also, Sekhmet of the Egyptians recruits from the general population as does Dionysius of the Greeks. Within each of these pantheons are popular Gods such as Isis and Apollo, who also attract devotees. People will shift pantheons in their spiritual lives as some Gods come to speak to them, while other Gods leave. Odin and Sekhmet will often leave the person once they are settled in Paganism.
Another factor is that people are introduced to popular Gods such as Hecate in “Goddesses” books. These books often do bring people deeper into Paganism. However, many focus on the Goddesses as archetypes for self-empowerment, while others present the various Goddesses as aspects of the Great Goddess.
I have come to realize that the focus on individual Gods (Goddesses) in general Paganism hinders knowing some of the more obscure pantheons. Furthermore, Pagans often see Them as archetypes representing a part of a whole. To me, this is a paradox of extreme individualism and non-differentiation between Gods.
My experience with the Acheulian Goddess reflects some of the common problems faced by the more obscure Gods. I was approached by the Acheulian Goddess because of my work with the Early Human Dead. I see Her in that context, as a Goddess of Homo erectus, the Goddess of Beginnings. I know of only few people who differentiate between the various Neolithic Goddesses. I suspect that it is because in general culture, They are lumped together. Moreover, few discussions of Neolithic religion present each of these Goddesses as being discrete from each other.
I have met people who follow the Goddess Path, who venerate Her with the other Neolithic Goddesses. They tend to think of Her as a facet of the Great Goddess. Outside of the Goddess Worshipers, She attracts few people.
My experiences with lesser-known Gods is that They often wait until the person is firmly entrenched in Polytheism. These Gods are often from pantheons that require more structured practices than what eclectic Pagans often do. They are not usually accessible to the general population of Pagans.